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Mendeley readers
Chapter title |
Which Personality Traits are Promoted by Managers? the Brand Personality of National and International Brands from the Supply Side
|
---|---|
Chapter number | 36 |
Book title |
Cultural Perspectives in a Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18696-2_36 |
Book ISBNs |
978-3-31-918695-5, 978-3-31-918696-2
|
Authors |
François Marticotte |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unknown | 3 | 100% |