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| Chapter title |
Markenidentität durch wertorientierte Mitarbeiterkommunikation
|
|---|---|
| Chapter number | 6 |
| Book title |
Internationale Trends in der Markenkommunikation
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-658-01517-6_6 |
| Book ISBNs |
978-3-65-801516-9, 978-3-65-801517-6
|
| Authors |
Tobias Stähler |