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Mendeley readers
Chapter title |
Gamification
|
---|---|
Chapter number | 3 |
Book title |
Internationale Trends in der Markenkommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-01517-6_3 |
Book ISBNs |
978-3-65-801516-9, 978-3-65-801517-6
|
Authors |
Natallia Shauchenka, Anabel Ternès, Ian Towers, Shauchenka, Natallia, Ternès, Anabel, Towers, Ian |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 9 | 69% |
Student > Master | 2 | 15% |
Student > Doctoral Student | 1 | 8% |
Unknown | 1 | 8% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 8 | 62% |
Business, Management and Accounting | 2 | 15% |
Economics, Econometrics and Finance | 2 | 15% |
Unknown | 1 | 8% |