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X Demographics
Mendeley readers
| Title |
Internationale Trends in der Markenkommunikation
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, December 2014
|
| DOI | 10.1007/978-3-658-01517-6 |
| ISBNs |
978-3-65-801516-9, 978-3-65-801517-6
|
| Editors |
Ternès, Anabel, Towers, Ian |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 70 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 70 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 27 | 39% |
| Student > Master | 24 | 34% |
| Student > Doctoral Student | 2 | 3% |
| Professor | 2 | 3% |
| Lecturer | 1 | 1% |
| Other | 3 | 4% |
| Unknown | 11 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 34% |
| Economics, Econometrics and Finance | 11 | 16% |
| Computer Science | 11 | 16% |
| Psychology | 4 | 6% |
| Design | 3 | 4% |
| Other | 6 | 9% |
| Unknown | 11 | 16% |