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The Meaningful Brand

Overview of attention for book
Cover of 'The Meaningful Brand'

Table of Contents

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    Book Overview
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    Chapter 1 How Marketing Adds Financial Value to a Business
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    Chapter 2 How Brands Influence Purchase Decisions
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    Chapter 3 What Makes Your Brand Meaningfully Different?
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    Chapter 4 Linking Meaningful Difference to Financial Outcomes
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    Chapter 5 Clarity of Purpose
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    Chapter 6 Effective Delivery
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    Chapter 7 Resonance
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    Chapter 8 Differentiation
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    Chapter 9 Defining a Meaningfully Different Experience
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    Chapter 10 Findability
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    Chapter 11 Credibility
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    Chapter 12 Vitality
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    Chapter 13 Affordability at a Price Point
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    Chapter 14 Extendability
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    Chapter 15 Make the Most of Your Brand
Attention for Chapter 8: Differentiation
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