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Chapter title |
Make the Most of Your Brand
|
---|---|
Chapter number | 15 |
Book title |
The Meaningful Brand
|
Published by |
Palgrave Macmillan, New York, January 2013
|
DOI | 10.1007/978-1-137-36559-0_15 |
Book ISBNs |
978-1-349-59475-7, 978-1-137-36559-0
|
Authors |
Nigel Hollis |