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| Chapter title |
Differentiation
|
|---|---|
| Chapter number | 8 |
| Book title |
The Meaningful Brand
|
| Published by |
Palgrave Macmillan, New York, January 2013
|
| DOI | 10.1007/978-1-137-36559-0_8 |
| Book ISBNs |
978-1-349-59475-7, 978-1-137-36559-0
|
| Authors |
Nigel Hollis |