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| Chapter title |
Produkt-, Programm- sowie Sortimentspolitik
|
|---|---|
| Chapter number | 6 |
| Book title |
Marketing
|
| Published by |
Physica-Verlag HD, January 2007
|
| DOI | 10.1007/978-3-7908-1942-7_6 |
| Book ISBNs |
978-3-79-081941-0, 978-3-79-081942-7
|