You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Marketing-Strategien
|
|---|---|
| Chapter number | 5 |
| Book title |
Marketing
|
| Published by |
Physica-Verlag HD, January 2007
|
| DOI | 10.1007/978-3-7908-1942-7_5 |
| Book ISBNs |
978-3-79-081941-0, 978-3-79-081942-7
|