The Oxford Handbook of Management in Emerging Markets
Book (August 2018)
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Scaling the Tail: Managing Profitable Growth in Emerging Markets
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Rethinking Conventional Models
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Altmetric BadgeChapter 3 Problematique
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Altmetric BadgeChapter 4 New Logics-Scaling the Tail
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Altmetric BadgeChapter 5 The Diagnostic “P-E-C” Framework
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Altmetric BadgeChapter 6 Positioning Firms for Profitable Growth
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Altmetric BadgeChapter 7 Defining the Drivers of Profitable Growth
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Altmetric BadgeChapter 8 Co-aligning Strategies with Management Structures and Systems
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Altmetric BadgeChapter 9 A Synthesis of Our Findings
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Altmetric BadgeChapter 10 Recommendations