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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Scaling the Tail: Managing Profitable Growth in Emerging Markets
|
| Published by |
Palgrave Pivot, New York, January 2015
|
| DOI | 10.1057/9781137538598_1 |
| Book ISBNs |
978-1-349-57200-7, 978-1-137-53859-8
|
| Authors |
Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove |