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Fraud Prevention in Online Digital Advertising

Overview of attention for book
Cover of 'Fraud Prevention in Online Digital Advertising'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Ad Ecosystems and Key Components
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    Chapter 3 Ad Fraud Taxonomy and Prevention Mechanisms
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    Chapter 4 Ad Fraud Categorization and Detection Methods
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    Chapter 5 Ad Fraud Measure and Benchmark
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    Chapter 6 Ad Fraud Detection Tools and Systems
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    Chapter 7 Conclusion
Attention for Chapter 2: Ad Ecosystems and Key Components
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