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Fraud Prevention in Online Digital Advertising

Overview of attention for book
Attention for Chapter 4: Ad Fraud Categorization and Detection Methods
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Citations

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Readers on

mendeley
9 Mendeley
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Chapter title
Ad Fraud Categorization and Detection Methods
Chapter number 4
Book title
Fraud Prevention in Online Digital Advertising
Published by
Springer, Cham, June 2017
DOI 10.1007/978-3-319-56793-8_4
Book ISBNs
978-3-31-956792-1, 978-3-31-956793-8
Authors

Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Other 2 22%
Student > Ph. D. Student 2 22%
Student > Bachelor 1 11%
Professor > Associate Professor 1 11%
Professor 1 11%
Other 1 11%
Unknown 1 11%
Readers by discipline Count As %
Computer Science 3 33%
Social Sciences 2 22%
Decision Sciences 1 11%
Engineering 1 11%
Unknown 2 22%