Table of Contents

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   Book Overview
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   Chapter 1 Introduction
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   Chapter 2 The ubiquitous package
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   Chapter 3 The evolution of packaging
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   Chapter 4 The commercial power of packaging
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   Chapter 5 Package design and the consumer
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   Chapter 6 Consumer attitudes and concerns
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   Chapter 7 A broader view
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   Chapter 8 Emotional purchasing
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    Chapter 9 The lifestyle influence
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    Chapter 10 Shaping up
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    Chapter 11 The package in the retail store
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    Chapter 12 Wal-Mart and everyone else
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    Chapter 13 Packaging as a promotional tool
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    Chapter 14 The package on the road
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    Chapter 15 Brand packaging
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    Chapter 16 The obvious is not always obvious
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    Chapter 17 The designer as a business partner
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    Chapter 18 Packaging politics
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    Chapter 19 Virtual package management
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    Chapter 20 All you need to know
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    Chapter 21 Package opportunities and challenges
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    Chapter 22 What’s ahead?
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    Chapter 23 The information bubble
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    Chapter 24 The digital package
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    Chapter 25 New challenges for marketers and package designers
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    Chapter 26 On your mark — get ready — get set — GO!