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| Chapter title |
Emotional purchasing
|
|---|---|
| Chapter number | 8 |
| Book title |
The Visionary Package
|
| Published by |
Palgrave Macmillan, London, January 2005
|
| DOI | 10.1057/9780230286917_8 |
| Book ISBNs |
978-1-349-51024-5, 978-0-230-28691-7
|
| Authors |
Herbert Meyers, Richard Gerstman, Meyers, Herbert, Gerstman, Richard |