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Mendeley readers
| Chapter title |
Packaging as a promotional tool
|
|---|---|
| Chapter number | 13 |
| Book title |
The Visionary Package
|
| Published by |
Palgrave Macmillan, London, January 2005
|
| DOI | 10.1057/9780230286917_13 |
| Book ISBNs |
978-1-349-51024-5, 978-0-230-28691-7
|
| Authors |
Herbert Meyers, Richard Gerstman, Meyers, Herbert, Gerstman, Richard |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Postgraduate | 2 | 67% |
| Student > Master | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |
| Computer Science | 1 | 33% |