Arabic
The Visionary Package
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 The ubiquitous package
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Altmetric BadgeChapter 3 The evolution of packaging
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Altmetric BadgeChapter 4 The commercial power of packaging
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Altmetric BadgeChapter 5 Package design and the consumer
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Altmetric BadgeChapter 6 Consumer attitudes and concerns
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Altmetric BadgeChapter 7 A broader view
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Altmetric BadgeChapter 8 Emotional purchasing
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Altmetric BadgeChapter 9 The lifestyle influence
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Altmetric BadgeChapter 10 Shaping up
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Altmetric BadgeChapter 11 The package in the retail store
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Altmetric BadgeChapter 12 Wal-Mart and everyone else
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Altmetric BadgeChapter 13 Packaging as a promotional tool
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Altmetric BadgeChapter 14 The package on the road
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Altmetric BadgeChapter 15 Brand packaging
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Altmetric BadgeChapter 16 The obvious is not always obvious
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Altmetric BadgeChapter 17 The designer as a business partner
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Altmetric BadgeChapter 18 Packaging politics
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Altmetric BadgeChapter 19 Virtual package management
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Altmetric BadgeChapter 20 All you need to know
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Altmetric BadgeChapter 21 Package opportunities and challenges
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Altmetric BadgeChapter 22 What’s ahead?
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Altmetric BadgeChapter 23 The information bubble
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Altmetric BadgeChapter 24 The digital package
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Altmetric BadgeChapter 25 New challenges for marketers and package designers
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Altmetric BadgeChapter 26 On your mark — get ready — get set — GO!