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Strategic Retail Management

Overview of attention for book
Cover of 'Strategic Retail Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Retail Functions
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    Chapter 3 Retail Formats – Food
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    Chapter 4 Retail Formats – General Merchandise
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    Chapter 5 Online Retailing and Multichannel Retailing
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    Chapter 6 New Competitors – Vertical Strategies of Manufacturers
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    Chapter 7 New Competitors – Verticals and Vertical Retailers
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    Chapter 8 Growth Strategies
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    Chapter 9 The Internationalisation of Retailing
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    Chapter 10 Retail Branding and Positioning
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    Chapter 11 Store Location – Trading Area Analysis and Site Selection
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    Chapter 12 Merchandise and Category Management
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    Chapter 13 Pricing
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    Chapter 14 Instore Marketing
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    Chapter 15 Customer Relationship Management
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    Chapter 16 Buying – Strategy and Concepts
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    Chapter 17 Logistics – Physical Distribution
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    Chapter 18 Logistics – Supply Chain Management and Information Management
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    Chapter 19 Monitoring Operational and Financial Performance
Attention for Chapter 14: Instore Marketing
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