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Chapter title |
New Competitors – Vertical Strategies of Manufacturers
|
---|---|
Chapter number | 6 |
Book title |
Strategic Retail Management
|
Published by |
Gabler Verlag, January 2011
|
DOI | 10.1007/978-3-8349-6740-4_6 |
Book ISBNs |
978-3-83-492536-7, 978-3-83-496740-4
|
Authors |
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |