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| Chapter title |
Customer Relationship Management
|
|---|---|
| Chapter number | 15 |
| Book title |
Strategic Retail Management
|
| Published by |
Gabler Verlag, January 2011
|
| DOI | 10.1007/978-3-8349-6740-4_15 |
| Book ISBNs |
978-3-83-492536-7, 978-3-83-496740-4
|
| Authors |
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |