Chapter 1 Why the Digital Revolution Is Challenging You and Why You Have to Act Now

Chapter 2 Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?

Chapter 3 Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation

Chapter 5 How Marketing Becomes the ROI Driver Within the Company

Chapter 6 Confidence: The Latest Currency in Marketing and Management

Chapter 7 Social CRM: The New Rules of the Game in Leading Customers

Chapter 8 Why Marketing Is Becoming a Service

Chapter 9 The Necessity of Change Management: Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete