↓ Skip to main content
What is this page? Embed badge

Digital Darwinism

Overview of attention for book
Cover of 'Digital Darwinism'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Why the Digital Revolution Is Challenging You and Why You Have to Act Now
  3. Altmetric Badge
    Chapter 2 Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?
  4. Altmetric Badge
    Chapter 3 Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation
  5. Altmetric Badge
    Chapter 4 How the Social Revolution Is to Be Managed
  6. Altmetric Badge
    Chapter 5 How Marketing Becomes the ROI Driver Within the Company
  7. Altmetric Badge
    Chapter 6 Confidence: The Latest Currency in Marketing and Management
  8. Altmetric Badge
    Chapter 7 Social CRM: The New Rules of the Game in Leading Customers
  9. Altmetric Badge
    Chapter 8 Why Marketing Is Becoming a Service
  10. Altmetric Badge
    Chapter 9 The Necessity of Change Management: Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete
Attention for Chapter 2: Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?
Altmetric Badge

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
6 Mendeley
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?
Chapter number 2
Book title
Digital Darwinism
Published by
Springer Berlin Heidelberg, August 2014
DOI 10.1007/978-3-642-54401-9_2
Book ISBNs
978-3-64-254400-2, 978-3-64-254401-9
Authors

Ralf T. Kreutzer, Karl-Heinz Land

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 33%
Student > Ph. D. Student 1 17%
Student > Bachelor 1 17%
Researcher 1 17%
Student > Postgraduate 1 17%
Other 0 0%
Readers by discipline Count As %
Business, Management and Accounting 3 50%
Computer Science 1 17%
Unknown 2 33%

This page is provided by Altmetric.