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Digital Darwinism

Overview of attention for book
Cover of 'Digital Darwinism'

Table of Contents

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    Book Overview
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    Chapter 1 Why the Digital Revolution Is Challenging You and Why You Have to Act Now
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    Chapter 2 Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?
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    Chapter 3 Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation
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    Chapter 4 How the Social Revolution Is to Be Managed
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    Chapter 5 How Marketing Becomes the ROI Driver Within the Company
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    Chapter 6 Confidence: The Latest Currency in Marketing and Management
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    Chapter 7 Social CRM: The New Rules of the Game in Leading Customers
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    Chapter 8 Why Marketing Is Becoming a Service
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    Chapter 9 The Necessity of Change Management: Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete
Attention for Chapter 8: Why Marketing Is Becoming a Service
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Citations

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16 Dimensions

Readers on

mendeley
3 Mendeley
Summary Dimensions citations
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Chapter title
Why Marketing Is Becoming a Service
Chapter number 8
Book title
Digital Darwinism
Published by
Springer Berlin Heidelberg, August 2014
DOI 10.1007/978-3-642-54401-9_8
Book ISBNs
978-3-64-254400-2, 978-3-64-254401-9
Authors

Ralf T. Kreutzer, Karl-Heinz Land

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 33%
Researcher 1 33%
Student > Master 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Computer Science 1 33%
Social Sciences 1 33%

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