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Mendeley readers
Chapter title |
GfK MarketingLab – Evaluatives Pretesting in der GfK Testmarktwelt
|
---|---|
Chapter number | 13 |
Book title |
Handbuch Controlling der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-8349-3857-2_13 |
Book ISBNs |
978-3-83-493441-3, 978-3-83-493857-2
|
Authors |
Siegfried Högl, Thomas Hertle, Andreas Völtl |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |