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Mendeley readers
Chapter title |
Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren
|
---|---|
Chapter number | 1 |
Book title |
Handbuch Controlling der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-8349-3857-2_1 |
Book ISBNs |
978-3-83-493441-3, 978-3-83-493857-2
|
Authors |
Sven Reinecke, Simone Janz, Robert Hohenauer |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 33% |
Student > Master | 3 | 25% |
Student > Postgraduate | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Unknown | 3 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 50% |
Sports and Recreations | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Unknown | 4 | 33% |