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Chapter title |
Verfahren zur Messung von Verkaufsförderungsmaßnahmen
|
---|---|
Chapter number | 20 |
Book title |
Handbuch Controlling der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-8349-3857-2_20 |
Book ISBNs |
978-3-83-493441-3, 978-3-83-493857-2
|
Authors |
Franz-Rudolf Esch, Isabelle Köhler, Janina Petri |