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The DNA of Customer Experience

Overview of attention for book
Cover of 'The DNA of Customer Experience'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Moving from a Religion to a Financial Imperative
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    Chapter 2 The DNA of a Customer
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    Chapter 3 The Importance of the Pre- and Post-Customer Experience
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    Chapter 4 The Destroying Cluster
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    Chapter 5 The Attention Cluster
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    Chapter 6 The Recommendation Cluster
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    Chapter 7 The Advocacy Cluster
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    Chapter 8 The Link to Financial Performance via Net Promoter® Score
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    Chapter 9 How to Get Things Done
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    Chapter 10 Show Me the Money — TNT Case Study
  12. Altmetric Badge
    Chapter 11 Some Good Advice
Attention for Chapter 2: The DNA of a Customer
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