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| Chapter title |
Moving from a Religion to a Financial Imperative
|
|---|---|
| Chapter number | 1 |
| Book title |
The DNA of Customer Experience
|
| Published by |
Palgrave Macmillan, London, January 2007
|
| DOI | 10.1057/9780230210813_1 |
| Book ISBNs |
978-1-349-35237-1, 978-0-230-21081-3
|
| Authors |
Colin Shaw |