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Mendeley readers
| Chapter title |
Chronologie zum Social Media Case „Jack Wolfskin“
|
|---|---|
| Chapter number | 12 |
| Book title |
Erfolgreiches Social Media Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-00035-6_12 |
| Book ISBNs |
978-3-65-800034-9, 978-3-65-800035-6
|
| Authors |
Michael Ceyp, Juhn-Petter Scupin, Ceyp, Michael, Scupin, Juhn-Petter |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 50% |
| Lecturer | 1 | 25% |
| Unknown | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 50% |
| Business, Management and Accounting | 1 | 25% |
| Unknown | 1 | 25% |