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Mendeley readers
| Chapter title |
Stellenwert von Social Media Marketing im Rahmen der Unternehmenskommunikation
|
|---|---|
| Chapter number | 1 |
| Book title |
Erfolgreiches Social Media Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-00035-6_1 |
| Book ISBNs |
978-3-65-800034-9, 978-3-65-800035-6
|
| Authors |
Michael Ceyp, Juhn-Petter Scupin, Ceyp, Michael, Scupin, Juhn-Petter |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 46% |
| Student > Master | 4 | 31% |
| Unknown | 3 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 46% |
| Arts and Humanities | 1 | 8% |
| Computer Science | 1 | 8% |
| Economics, Econometrics and Finance | 1 | 8% |
| Social Sciences | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 3 | 23% |