You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Introduction
|
---|---|
Chapter number | 1 |
Book title |
Persuasive Advertising
|
Published by |
Palgrave Macmillan, London, January 2010
|
DOI | 10.1057/9780230285804_1 |
Book ISBNs |
978-1-349-51189-1, 978-0-230-28580-4
|
Authors |
J. Scott Armstrong |