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| Chapter title |
Creativity
|
|---|---|
| Chapter number | 5 |
| Book title |
Persuasive Advertising
|
| Published by |
Palgrave Macmillan, London, January 2010
|
| DOI | 10.1057/9780230285804_5 |
| Book ISBNs |
978-1-349-51189-1, 978-0-230-28580-4
|
| Authors |
J. Scott Armstrong |