You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Persuasive Advertising
|
|---|---|
| Published by |
Springer, May 2010
|
| DOI | 10.1057/9780230285804 |
| ISBNs |
978-0-230-28580-4, 978-1-349-51189-1, 978-1-4039-1343-2, 978-0-230-29135-5
|
| Authors |
J. Scott Armstrong, Armstrong, J., Armstrong, J. Scott |
Mendeley readers
The data shown below were compiled from readership statistics for 100 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Turkey | 1 | 1% |
| United States | 1 | 1% |
| Unknown | 98 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 17 | 17% |
| Student > Master | 15 | 15% |
| Student > Bachelor | 12 | 12% |
| Lecturer | 8 | 8% |
| Researcher | 7 | 7% |
| Other | 14 | 14% |
| Unknown | 27 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 25 | 25% |
| Social Sciences | 13 | 13% |
| Psychology | 11 | 11% |
| Linguistics | 6 | 6% |
| Computer Science | 5 | 5% |
| Other | 12 | 12% |
| Unknown | 28 | 28% |