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Persuasive Advertising

Overview of attention for book
Cover of 'Persuasive Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Types of evidence
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    Chapter 3 Conditions
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    Chapter 4 The principles
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    Chapter 5 Creativity
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    Chapter 6 Evaluating advertisements
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    Chapter 7 Conclusions
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