Chapter 1 Introduction: Luxury Brand Management Insights and Opportunities

Chapter 2 The End of Luxury as We Knew It?

Chapter 3 Luxury Brand Marketing – The Experience Is Everything!

Chapter 4 The Luxury Brand Strategy Challenge

Chapter 5 The Specificity of Luxury Management: Turning Marketing Upside Down

Chapter 6 Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers’ Underlying Motives and Value-Based Drivers?

Chapter 7 Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint

Chapter 9 Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding

Chapter 10 Measuring Perceptions of Brand Luxury

Chapter 11 Managing Luxury Brands