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Mendeley readers
| Chapter title |
Measuring Perceptions of Brand Luxury
|
|---|---|
| Chapter number | 10 |
| Book title |
Advances in Luxury Brand Management
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-51127-6_10 |
| Book ISBNs |
978-3-31-951126-9, 978-3-31-951127-6
|
| Authors |
Franck Vigneron, Lester W. Johnson |
Mendeley readers
The data shown below were compiled from readership statistics for 39 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 39 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 5 | 13% |
| Lecturer | 3 | 8% |
| Student > Ph. D. Student | 3 | 8% |
| Student > Postgraduate | 3 | 8% |
| Student > Doctoral Student | 2 | 5% |
| Other | 5 | 13% |
| Unknown | 18 | 46% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 28% |
| Social Sciences | 2 | 5% |
| Economics, Econometrics and Finance | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Psychology | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 22 | 56% |