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Mendeley readers
| Chapter title |
The Specificity of Luxury Management: Turning Marketing Upside Down
|
|---|---|
| Chapter number | 5 |
| Book title |
Advances in Luxury Brand Management
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-51127-6_5 |
| Book ISBNs |
978-3-31-951126-9, 978-3-31-951127-6
|
| Authors |
Jean-Noël Kapferer, Vincent Bastien |
Mendeley readers
The data shown below were compiled from readership statistics for 84 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 84 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 13% |
| Student > Bachelor | 4 | 5% |
| Lecturer | 4 | 5% |
| Student > Postgraduate | 4 | 5% |
| Professor > Associate Professor | 4 | 5% |
| Other | 9 | 11% |
| Unknown | 48 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 25% |
| Arts and Humanities | 3 | 4% |
| Social Sciences | 3 | 4% |
| Engineering | 2 | 2% |
| Psychology | 2 | 2% |
| Other | 3 | 4% |
| Unknown | 50 | 60% |