Agile Marketing

Overview of attention for book

Cover of 'Agile Marketing'

Table of Contents

Attention for Chapter 2: A Practical Case for Using Agile Methods

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Citations

dimensions_citation: 14 Dimensions

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mendeley: 5 Mendeley

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So far, Dimensions has found 14 publications that cite this research output.

14

The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.

Brand Attachment and Agile Marketing

Book chapter (September 2022)

The future of marketing analytics in the sharing economy

Article in Industrial Marketing Management (July 2022)

EVALUATING MARKETING AND TRENDY TOPICS FROM MARKETING MANAGERS' PERSPECTIVE: DO THE WORK OF MARKETING ACADEMICIANS 'MAKE SENSE' TO MARKETING MANAGERS?

Article in Ege Akademik Bakis (Ege Academic Review) (April 2022)

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