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Agile Marketing

Overview of attention for book
Attention for Chapter 2: A Practical Case for Using Agile Methods
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Citations

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Chapter title
A Practical Case for Using Agile Methods
Chapter number 2
Book title
Agile Marketing
Published by
Apress, January 2011
DOI 10.1007/978-1-4302-3316-9_2
Book ISBNs
978-1-4302-3315-2, 978-1-4302-3316-9
Authors

Michelle Accardi-Petersen

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Netherlands 1 20%
Germany 1 20%
Unknown 3 60%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 40%
Student > Master 1 20%
Student > Bachelor 1 20%
Lecturer 1 20%
Readers by discipline Count As %
Computer Science 3 60%
Business, Management and Accounting 1 20%
Social Sciences 1 20%