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Travel Marketing, Tourism Economics and the Airline Product

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Cover of 'Travel Marketing, Tourism Economics and the Airline Product'

Table of Contents

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    Book Overview
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    Chapter 1 The Tourism Industry: An Overview
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    Chapter 2 Understanding Customer Needs and Wants
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    Chapter 3 The Marketing Environment
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    Chapter 4 Market Segmentation, Targeting and Positioning
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    Chapter 5 Integrated Marketing Communications
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    Chapter 6 Tourism Distribution Channels
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    Chapter 7 Strategic Planning and the Marketing Effectiveness Audit
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    Chapter 8 Tourism Supply and Demand
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    Chapter 9 Pricing and Revenue Management
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    Chapter 10 The Airline Business
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    Chapter 11 Airline Schedules Planning and Route Development
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    Chapter 12 Aircraft Operating Costs and Profitability
Attention for Chapter 2: Understanding Customer Needs and Wants
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