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Travel Marketing, Tourism Economics and the Airline Product

Overview of attention for book
Attention for Chapter 7: Strategic Planning and the Marketing Effectiveness Audit
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3 X users

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81 Mendeley
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Chapter title
Strategic Planning and the Marketing Effectiveness Audit
Chapter number 7
Book title
Travel Marketing, Tourism Economics and the Airline Product
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-49849-2_7
Book ISBNs
978-3-31-949848-5, 978-3-31-949849-2
Authors

Mark Anthony Camilleri

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 81 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 81 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 8 10%
Student > Bachelor 7 9%
Student > Ph. D. Student 5 6%
Unspecified 4 5%
Researcher 3 4%
Other 7 9%
Unknown 47 58%
Readers by discipline Count As %
Business, Management and Accounting 17 21%
Unspecified 4 5%
Nursing and Health Professions 2 2%
Agricultural and Biological Sciences 2 2%
Engineering 2 2%
Other 8 10%
Unknown 46 57%