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Travel Marketing, Tourism Economics and the Airline Product

Overview of attention for book
Attention for Chapter 5: Integrated Marketing Communications
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Mentioned by

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7 X users
googleplus
1 Google+ user

Citations

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277 Dimensions

Readers on

mendeley
232 Mendeley
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Chapter title
Integrated Marketing Communications
Chapter number 5
Book title
Travel Marketing, Tourism Economics and the Airline Product
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-49849-2_5
Book ISBNs
978-3-31-949848-5, 978-3-31-949849-2
Authors

Mark Anthony Camilleri

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 232 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 232 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 28 12%
Unspecified 23 10%
Student > Master 12 5%
Student > Ph. D. Student 8 3%
Researcher 5 2%
Other 16 7%
Unknown 140 60%
Readers by discipline Count As %
Unspecified 23 10%
Business, Management and Accounting 20 9%
Social Sciences 10 4%
Economics, Econometrics and Finance 6 3%
Engineering 5 2%
Other 24 10%
Unknown 144 62%