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Mendeley readers
Chapter title |
Ad Intrusiveness of Location-Based Advertising – A Virtual Reconstruction
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research (Vol. III)
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4291-3_15 |
Book ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
Authors |
Arief Ernst Hühn, Paul Ketelaar, Vassilis-Javed Khan, Andrés Lucero, Marnix van Gisbergen, Hans Bouwknegt |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 33% |
Student > Master | 2 | 17% |
Professor > Associate Professor | 2 | 17% |
Researcher | 2 | 17% |
Student > Bachelor | 1 | 8% |
Other | 0 | 0% |
Unknown | 1 | 8% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 50% |
Computer Science | 3 | 25% |
Social Sciences | 2 | 17% |
Unknown | 1 | 8% |