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Mendeley readers
Chapter title |
Response to Probability Markers in Advertising of Hedonic and Utilitarian Services in Belgium and Croatia
|
---|---|
Chapter number | 1 |
Book title |
Advances in Advertising Research (Vol. III)
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4291-3_1 |
Book ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
Authors |
Ivana Busljeta Banks, Patrick De Pelsmacker |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Linguistics | 1 | 100% |