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Chapter title |
Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-Ccultural and Cross-Racial Comparison
|
---|---|
Chapter number | 21 |
Book title |
Advances in Advertising Research (Vol. III)
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4291-3_21 |
Book ISBNs |
978-3-83-494290-6, 978-3-83-494291-3
|
Authors |
Ping Shaw, Yue Tan, Kwangmi Ko Kim, Hong Cheng |