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Mendeley readers
| Chapter title |
Introduction to Market Research
|
|---|---|
| Chapter number | 1 |
| Book title |
Market Research
|
| Published by |
Springer, Singapore, January 2018
|
| DOI | 10.1007/978-981-10-5218-7_1 |
| Book ISBNs |
978-9-81-105217-0, 978-9-81-105218-7
|
| Authors |
Erik Mooi, Marko Sarstedt, Irma Mooi-Reci |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 19 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 16% |
| Student > Bachelor | 2 | 11% |
| Student > Ph. D. Student | 1 | 5% |
| Unknown | 13 | 68% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 11% |
| Biochemistry, Genetics and Molecular Biology | 1 | 5% |
| Agricultural and Biological Sciences | 1 | 5% |
| Neuroscience | 1 | 5% |
| Unknown | 14 | 74% |