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Chapter title |
Should She Hold It or Should She Eat It? The Efficient Pose of Testimonials to Improve Perceptions of Tastiness of Food Products
|
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Chapter number | 20 |
Book title |
Advances in Advertising Research VIII
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-18731-6_20 |
Book ISBNs |
978-3-65-818730-9, 978-3-65-818731-6
|
Authors |
Martina Manouras, Heribert Gierl |