You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
External and Internal Context in the Coherence of Advertisement: An Empirical Study on the Affect to the Ad and Brand
|
---|---|
Chapter number | 8 |
Book title |
Advances in Advertising Research VIII
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-18731-6_8 |
Book ISBNs |
978-3-65-818730-9, 978-3-65-818731-6
|
Authors |
Alicja Grochowska, Andrzej Falkowski |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |