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Chapter title |
Nothing Beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads
|
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Chapter number | 16 |
Book title |
Advances in Advertising Research VIII
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Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-18731-6_16 |
Book ISBNs |
978-3-65-818730-9, 978-3-65-818731-6
|
Authors |
Carina Havlicek, Eva Marckhgott |