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The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid! https://t.co/uNjvRwzKEN
Managing Media Businesses
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Big Picture: Four Trends That Change Everything
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Altmetric BadgeChapter 2 Strategy: The Soul of Your Business
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Altmetric BadgeChapter 3 “Show Me the Money!” Getting Inside the Bottom Line
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Altmetric BadgeChapter 4 Marketing in a New Media World
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Altmetric BadgeChapter 5 Decisive Leadership: Leaders That Create Extraordinary Outcomes
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Altmetric BadgeChapter 6 Decision Analysis: The “Science” of Predicting Your Next Hit
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Altmetric BadgeChapter 7 Operations Management: Not Just What You Do, But How You Do It
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Altmetric BadgeChapter 8 The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!
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Altmetric BadgeChapter 9 Managing Creative People: Time to Tear Up the Handbook?
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Altmetric BadgeChapter 10 Corporate and Entrepreneurial Finance: Moving Your Business from Back of the Envelope to Front of the Class
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Altmetric BadgeChapter 11 Scenario Planning: Your Playbook for the Future
Attention for Chapter 8:
The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!